FSN 132 Lecture Notes - Lecture 4: Ob River, Holt Renfrew, Club Monaco
8 Apr 2013
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Contents: store name, contact info, web address, short description, why you choose that store. Ryerson grad 2003, did a few workplaces: lilli puthats college (hat) Interned with hat designer 1 year full time worked saturdays for 8 years (sew something, have it done in a day vs walmart a lot if computer stuff first. Worked at walmart product developer for womens swimwear, children sleepwear, athletic wear, outerwear, categorize pd for 6 different at a time: b/g sleepwear, athletic wear women, out. Reward: 100, 000 people wearing her peacoat across canada etc. Ex george: brand essence: modern and contemporary . Fashion (smaller quanity, more risky), fashion essentials, essentials (every season with few changes) List key competitors eg sellers, primary banana republice (similar look but lower quality) Focus groups: ask costumers whether good or bad, they adapt line from comments. At beginning of the season, looks at stylesite, wgsn.
