FSN 400 Lecture Notes - Lecture 2: Sensory System, Ideal Standard, Cathexis
Document Summary
More than satisfying physical needs such as warm protection and comfort. Consumer products carry a multitude of meanings; may be objective, symbolic, shared, personal, high or low emotional response. The meaning of clothing can be viewed quite differently if the situation/culture changes. O(cid:271)je(cid:272)ts take o(cid:374) a s(cid:455)(cid:373)(cid:271)oli(cid:272) (cid:448)alue (cid:449)ith (cid:396)efe(cid:396)e(cid:374)(cid:272)e to o(cid:374)e"s pe(cid:396)so(cid:374)al histo(cid:396)(cid:455) Intrinsic features: features directly attached to the product appearance (stitching, material, etc. Extrinsic features: features not physically attached to product; does not change physical appearance of product and intangible (price, warranty, etc. ) Abstract values: immeasurable (i. e. how one feels in a garment) Quality: a multidimensional construct: transcendent excellence or superiority, product-based performance, features and durability, user-based aesthetic and perceived quality, value-based value for money, manufacturing-based conformance and reliability. Objective quality: refers to the measurable and verifiable superiority on some predetermined ideal standard. Mechanistic quality involves an objective aspect or feature.
