FSN 400 Lecture Notes - Lecture 9: Burberry, Cultural Identity, Individualism
29 Mar 2016
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Document Summary
People are investing more emotion in sports teams than fashion brands. Americans are investing more emotion in sports teams than fashion brands: 55% of men and 36% of women like to wear items licensed by their favorite team far more than those who prefer a favorite fashion label. It has been defined as the process by which individuals acquire consumer skills, knowledge, and attitudes relevant to their role as consumers in the marketplace (ward, Consumer socialization of children was found to be associated with demographic variables, especially age (sidin et al. , 2008). Television, parents and peers are often identified as major socializing agents among young consumers. Generational cohort theory (inglehart 1977) is related to socialization and scarcity . The system of shared beliefs, values, customs, behaviours, and artifacts that the members of society use to interact with their world and with one another. (anthropological definition) Race is not an accurate indicator of differences among groups of people.
