FSN 203 Lecture Notes - Lecture 10: Multinational Corporation, Materialism, Tv Dinner
2 Dec 2015
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Week 10 - design in a consumer culture: the fabulous fifties. Making people use and buy more stuff . More people are defined by the things that they own. Began with private companies and the government. National interstate and highway act (building highways with taxfare funds would aid in the security of the economy) but for the shipping of goods. Mcdonalds yellow arches = architecture that was highly visible. Food becomes a product (tv dinner, complete meal , etc) Role of technology: choice, cost, comfort and convenience. Advertising makes the viewer see themselves in the situation. Kitsch = something that takes the form of something else. Populuxe idea of luxury available to everyone.
