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FSN 232 Lecture Notes - Psychographic, Baby Boomers, Postmodernity

Course Code
FSN 232

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Wardrobe assignment
Who are you analyzing
How are they different from you
Include themes in introduction, especially in conclusion
Images in appendix
All sources do not need to be in annotated bibliography
Non-academic sources can be used
Annotated bibliography: Explain content, approach used and value of source
Wardrobe should not be stand alone section; reference it in analysis
Include images
The Theory of Fierceness
1. Owning your space through aesthetics
Gender as Performance and Choice
"Gender is the repeated stylization of the body, a set of repeated acts within a highly rigid regulatory
frame that congeal over time to produce the appearance of substance, of a natural sort of being." -
Butler, 25, 1990
What is An Entrepreneur?
Pays a certain price for a product to resell it at a higher price
Sees an opportunity and creates an organization to pursue it
Takes responsibility for creating innovation within an organization
What Makes an Entrepreneur?
Personal attributes (10 D's - dreamer, do-er, distributor, decisive...)
Environmental factors (Government program, strong economy, family support)
Sociological factors (Age and role models)
Darwinian Identity
Motivated to make money
Create a business plan
Desire to be distinct from other firms
i.e. Harry Rosen
Communitarian Identity
Contribute to community based on their own experiences
Other industry leaders are seen as peers
i.e. Emran Ammed (sp)
Missionary Identity
Agents of change in society
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