FPN 536 Lecture Notes - Lecture 4: Pro Bono, Pantone, Photo Manipulation
18 Jan 2019
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Document Summary
Rona hockey team tape measure estimate: studio full day - , prop maker - , breakfast and lunch catering - , photographer per day - 7000, travel cost , equipment - , license , assistant . Rough cost: assistant: -200 per day, backdrop: , studio, catering: 10 people = before tax, 1 year usage, media buyout: 200% of total cost, camera: . Insurance certificate: make an envelope with estimate, estimate number, receipts, image from shoot, invoice, attach terms and conditions with estimate. Expenses: break down estimates, clients can see where the money is going, building trust, ask for an advance before job starts if there are high expenses (50%) Inform clients if you need to increase any expenses. Usage fee: a brochure for one season vs. national ad for the year, print, outdoor, billboard, web, flyers, posters, full buy out, separate photo fee and usage fee. Case study: a client wants you to come out and shoot 20 photos.
