NPF 570 Lecture Notes - Lecture 9: Serendipity, Netflix, Jargon
18 Jan 2019
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Document Summary
Newspapers: 87% of canadians read the newspaper, ad spending fell by 95% for daily newspapers, rose by 106% for the internet. Tv: canadian tv viewing down by 10% this year, netflix canada (5 million subs) Targeted marketing: tracking consumers, browser history, location, how close are you to a store/competitors store, demographics (age, family) Joseph turow: the aisles have eyes 2016, companies use, relevance, trade-offs, rewards, obfuscation (placating, diversion, jargon, misnaming, to change this, get the public indignant, why do we allow this to happen, agree to the trade off, ignorance, resignation.
