RTA 103 Lecture Notes - Lecture 10: John Durham Peters, Google Cardboard, Augmented Reality
5 Jan 2018
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Document Summary
The role of media in our world. Looks at media as similar to nature, as part of our elemental world. Media is a part of our everyday. Studies of people"s brains while they"re watching a movie show that the brains doesn"t look like a spectator, it looks more like a participant in an action. End poverty is vague, while increase employment among low-income mothers is more specific. Measurable: set a target number and have the means to measure progress. Create 500 jobs in high-growth job sector is measurable so long as you have the means to count the jobs you help create. Attainable: your objective can be ambitious, but it should be plausible, given your capacity and the nature of the problem. Relevant: your objective should be closely tied to your mission and should come at the right time. Time-bound: part of making your objective measurable is knowing when you plan to achieve it.
