RTA 210 Lecture Notes - Lecture 9: Maggie Muggins, Kids' Cbc, Tvokids
29 Aug 2016
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In 80"s, only 5 stations showed it: abc, cbs, nbc, cbc, pbs dedicated stations. Pure entertainment (no message/learning) pure education (all learning) Commercial intent educational intent (treehouse/pbs/tvo, but needs to pay bills) Under 7, no sense of right vs. wrong (below 24, less impulse control) Gov. needs to protect children for the public good because they are vulnerable. Quality/educational kids tv is seen as public benefit. Also can replay later because there"s a new batch of kids: kids can watch a show for 6-24 months before moving onto a new stage) 2-4, 4-6, 6-9, 9-12, 12-14 and up (non kids" shows) Boys vs girls (diverges around 9 years old) Depends on when and where it plays and on what network. Originally, kids aspired to be adults: hosts and protagonists were adults. Now, subjects are closer to audience demographic (3 year gap~ shows starring 12 year olds are watched by 9 year olds)
