GCM 111 Lecture Notes - Lecture 20: Digital Signage, Transmedia Storytelling, Vimeo

• School: Ryerson University
• Department: Graphic Communications
• Course: GCM 111
• Professor: Jason Lisi

Document Summary

Non-print media is media that is developed to be viewed on an electronic device"s screen: Tablet/smart phone publishing: website content, graphic-rich emails, digital billboard files. There are several advantages that non-print media offers that print media cannot: Ability to track views and generate analytics. There are different requirements and specifications for designing non-print media when compared to print media: Image resolution: accessibility, interactive elements, connectivity, text size. Can impact the sale of print (positively or negatively) Can augment the power of the printed message. Can broaden the reach of the message. There are many different types of non-print media out on the market today. Augmented reality: rss, videos, virtual reality, animations, and more, epub. Epub is the distribution and interchange format standard for digital publications and documents based on web standards . Standard under the international digital publishing forum (idpf) Like a container for several different types of file formats (e. g. images, xhtml,