GCM 754 Lecture Notes - Lecture 10: Digital Signage, Data Integration, Information Explosion
9 Aug 2017
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Document Summary
An introduction to digital signage: reaching audiences everywhere, on any screen. The use of a screen (television, mobile, or computer) or projection to display a graphical image, animation or view to convey information. Valued at usd 16. 88 billion in 2015. Expected to reach usd 27. 34 billion by 2022. Digital signage will become more significant as costs drop for screens. Comes in all kinds of shapes and sizes. How many times did my ad run and on how many screens and in what markets. Reduced print costs: create once but publish many times, easy updates. Application of business rules: optimize automation, leverage data. Motion and video impact: motion graphics grab attention. Consistent messaging across all screens: any screen, anywhere. Integrate external devices: nfc, rfid, gesture control, cameras. Digital signage -> interactive kiosks -> remote expert -> multi touch video walls -> Multi-screen interaction -> multi-user collaboration -> connected workspace -> Digital signage goes beyond advertising; a communications solution.
