GMS 400 Lecture Notes - Lecture 4: Masculinity, Femininity, Assertiveness

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Based on hofstede, globe study, and other resources. Culture is a set of beliefs and values about what is desirable and undeniable in a community of people, and a set of formal or informal practices that support the values. Beliefs: beliefs are the convictions that we generally hold to be true, usually without actual proof or evidence. Values: things that we deem important and can include concepts like equality, honesty, education, effort, perseverance, loyalty, faithfulness, conservation of the environment, and many other concepts. Our culture is programmed into us when we are babies and as we grow up, by our family, friends, schools, religion - we do not have a choice. When we move to a different culture, we can change some of our ideas or beliefs, but our narrative culture will still be there, often creating a con ict in out mind. We refer to a common cultural heritage for people from a particular culture.

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