GMS 400 Lecture Notes - Lecture 6: Free-Trade Zone, Test Market, Root Mean Square

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 400
• Professor: Dale Carl

Document Summary

Determine what has made the product popular domestically (sources of competitive advantage) Exporting: selling product from home country production into foreign market. Direct exporting: the company sells directly to foreign buyers (end-users, distributors, retailers) Indirect exporting: selling through home country agencies e. g. trading houses: two types. >export merchant: buys the product from you in canada. >export agent: sells the product overseas for a commission, but does no buy it. Sales representative: an unof cial person in a foreign country working on a retainer basis; greenly tasked with gathering market info, purchasing bid document, and helping to clear the goods from custom. >often represents other rms as well, but not competitors. >generally works for a xed fee and maybe a percentage of sales. Distributor: a foreign merchant, usually with exclusive sales rights in a country or territory. >service must be inlace before the rst product is sold. Sales of ce: (part of your rm) in a large market.