GMS 522 Lecture Notes - Pricing Strategies, Glocalization
4 Oct 2013
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Document Summary
Trade has risen at rates of 9, 10, 12, 15% Trading has been broken down into blocs: groups of countries trading together. France, germany, luxembourg wanted to break down trade barriers: first group of countries to break down barriers, became the european union. Porters five forces: michael porter video: mistake 1: my strategy is to internationalize. Outsource production: strategy is the position will we be able to achieve. Globalization: 1980"s the term never existed, companies were international, pricing strategies. Management commitment: companies build a presence, but a domestic market puts pressure on the company so they need to supply the domestic market so they exit the international market. Issues: glocalization: global product with local features.
