GCM 110 Lecture Notes - Lecture 5: Microsoft Powerpoint, Typography, Prepress
Document Summary
Gcm 110 week 5 principles of good page layout. Design is 50% marking and 50% spacing. Typography makes text into an object with dimensions and location the alphabet represents sounds but can"t function without the silent marks. Typographic hierarchy uses text differences to signify the importance of elements on the page spacial cue indent, lone space, placements. While you can indicate paragraph changes using multiples cues, loon line you should stick to one. Has been changing in the last 15 years. Much of the rant you see riday involves capturing images. The process of including photos in a printed piece was not always easy. Refers to all the upstream processes which occur before a job is sent to final output. In today"s graphic communications field, output could be any of the following: digital files of varying formats, film to final plate output, printing plates, websites/html, cds and multimedia, and more! The term pre-media has evolved from the term prepress.