GCM 230 Lecture Notes - Lecture 5: Too Short, Target Corporation, Pull Quote
10 Feb 2015
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Cap height factor = cap height divided by body size (point size)! Most well-designed typefaces have cap height factor from 0. 68 to 0. 74! If you have to make calculation without being given cap height factor, use 0. 70 as rule of thumb ! Centred: certi cates, wedding invitations, heads/subheads, business cards! and measure is fairly narrow! smooth left & right side to each paragraph! achieve appropriate justi cation! Insertion of space between letters and/or words to enable them to t the measure & enable. Often mentioned with hyphenation, because in many instances, words must be hyphenated to. White lines of text that occur when type is set justi ed, often when hyphenation is turned off, Text reading type = 9 to 12 point! Heads, subheads, & title = 12 point & above! De ned as selective reduction in inter-character space !
