GCM 738 Lecture Notes - Lecture 2: Ikea

• School: Ryerson University
• Department: Graphic Communications
• Course: GCM 738
• Professor: Richard Adams

Document Summary

Starlets and scandals the ethics of photoshop retouching. Key points: people, magazines and retouching, money matters, perfection sells. What else can photoshop do: distort the truth, deceit, used for criminal activities, create false expectations. *seventeen magazine takes no photoshop pledge after 8th graders campaign. *darling magazine, never uses photoshop to alter women"s faces or bodies. It is not just people that can be falsely represented: companies have a vested interest in making their products look really good, companies such as , mcdonalds .