HTI 746 Lecture Notes - Lecture 9: Viral Marketing, Pinterest, Social Media Optimization

• School: Ryerson University
• Department: Hospitality and Tourism Management
• Course: HTI 746
• Professor: Norman Shaw

Document Summary

The right keyword density percent not more than 10% Page that links to ppc ad: create new weebly, delete pages, inset button text on first page, link your new weebly site (travelparisnowlandingpage. weebly. com) Weebly seo tips includes help with submitting sitemap: weeblyseotips. weebly. com. Google webmaster tools google search console. Larry page and sergey brin, standofrd phd students. Internal within site: website creator controls these links. External (outbound: website creator controls these. Inbound: vote of popularity, external people controls these, google(cid:495)s rise to fame! For visitor: useful, helps with relevance, easy navigation, keeps users within the website. For crawlers: helps explore the site longer, helps relevance, helps navigation, useful. For visitors: relevance, useful, reciprocity give back the same way, giving outbound links to other sites. For crawlers: useful, helps with relevance. Use breadcrumbs (good practice: different levels of links. Reasons to share: interesting, things i care about, feel something, useful. Pinterest: 80% of activity is from (cid:494)repinning(cid:495)