HTL 503 Lecture 2: HTL503 – Week 2

• School: Ryerson University
• Department: Hospitality and Tourism Management
• Course: HTL 503
• Professor: Judy Healy

Document Summary

Ohtl503 week 2: the value of business events. Cause overreaching effect that people dine in restaurants, sporting events. Direct money spent to cool off the convention: room rental, bedrooms, contract, food and beverage (anything that is contracted) Indirect overreaching: extra goodies that the business spends, taking the subway, taxis. Helps provide information about the mice industry within canada. The life cycle: know your client, determine meeting profile, establish costs and budgets (revenues if applicable, research destinations. Corporate or association client: corporate: has employees, association: has members, people choose to join the association, all about helping members understand what is going on in the business. Corporate: employees told to attend, focus: Association: choose whether or not to attend, focus: + larger tradeshow lose negotiation (downtown and airport) Resort its city wide (airport and downtown) (+)all inclusive (+) teamwork (-)more money (-)distance that takes to get there (-) limited supplier base.