HTH 102 Lecture Notes - Lecture 7: Environmental Psychology, Blood Orange
6 Mar 2016
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Hth102 week 7. 1 crafting service environments. Red orange/ black / royal blue: impulse shoppers. Navy blue / teal: shoppers on a budget. Pink / sky blue / rose: traditional shoppers. Clothing stores o o o o o o. Size and shape of furnishings, counters, machinery, equipment, and how they are arranged. Functionality: ability of those items to make the performance of the service easier. First time customers will automatically try to draw meaning from the signs and symbols and artifacts. Small area, but customers are generally served more quickly to allow more customers to come in and make their purchase. Comfortable seats allow for customers to stay longer. Service scape you"ll know you"re in a mcdonalds. Recognize the four core purposes service environments fulfill. Explain how environmental psychology helps us to understand customer as well as employee responses to service environments. Discuss the key ambient conditions and their effects on customers. Determine the roles of spatial layout and functionality.
