HTM 302 Lecture Notes - Lecture 8: David Beckham, Toothpaste, Pillsbury Doughboy

• School: Ryerson University
• Department: Hospitality and Tourism Management
• Course: HTM 302
• Professor: Rachel Dodds

Document Summary

Htm tutorial week 8 november 18, 2015. Ad style (text pg 405 media messages and message decisions: slice of life the use of a product in a normal setting. Valet parking: lifestyle how a product fits into a lifestyle. Shows you can do whatever on a trip as you would at home. Retirement homes (useful and luxurious style of things) Just as you would at your home: fantasy creates wander around their service. Old spice: mood or image builds mood/image around product. Affiliating a brand to something: musical jingles. Sleep country: personality symbol that creates character. Pilots: technical expertise shows expertise with the product, scientific evidence using science to show case the brand. People that use the product and comes out with a changed life . Lifestyle because everyone"s looking for a job and they were showing what kind of job you could potentially have. Mood because of the way the video makes you feel.