HTM 621 Lecture Notes - Lecture 1: Customer Engagement, Service Design, Comparative Advantage

• School: Ryerson University
• Department: Hospitality and Tourism Management
• Course: HTM 621
• Professor: Frederic Dimanche

Document Summary

Communication of products, things, destinations, people, ideas, brands, companies. A part of the marketing mix (4 p"s) - price, place, product and promotion. De-marketing minimizing the demand for a product, thing, destination etc. Something that sets yourself apart from other similar businesses, products, destinations. How you manage that special difference; being ef cient. How it is marketed; turning a comparative advantage into a competitive advantage. How the difference will make the destination successful. Destination"s ability to use these resources effectively to attract and satisfy visitors. Whereas comparative advantage: destination"s natural factors of production and the resources that make a destination attractive. Visitor experience quality is the rst driver of competitiveness (ie: wom, ewom, vfr) Advertising the experience is what generated these satis ed customers and caused. Thursday, january 19, 2017 recommendations; may not be traditional advertising but has a tremendous effect. Content: new consumers are looking to know everything about whatever they like quickly (google)