HTT 605 Lecture Notes - Lecture 3: Bank Teller

• School: Ryerson University
• Department: Hospitality and Tourism Management
• Course: HTT 605
• Professor: Judy Healy

Document Summary

Can help any company: in loss or one that is economically growing. Captive audience - focused solely on incentive program. Channel partner - not selling for one specific company sell for several. Banks and insurance companies leading users of channel partners. Non captive audience - get to chose incentive bc they are selling for more than one company. Who is their competition and what is the competition offering its distribution system. Key in deciding whether or not to go ahead with an incentive plan. What share of the overall market does a company own compared to its competitors. Specific dollar amount allocated to cover cost of the reward. The company knows exactly what it will spend. The greater the success of the program, the less spent per couple therefore the less exotic and exciting the program when using an open program. Higher risks of going over budget once program has been committed to.