HTT 607 Lecture Notes - Lecture 12: Lastminute.Com, Variable Cost, Zhang Yimou

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The 2 hats of a special event planner. Manager duties: be a researcher, create/implement, critical path/production schedule, marketing plan, financial controls, contingency plans, work well with others, be an effective decision maker and problem solver, multitask, cope with stress, evaluate event and oneself. Administrator duties: create and understand contracts (especially all the supplier contracts. Industry wide philosophy: you"re only as good as your last event: it"s a small industry and the word gets out (good & bad) Zhang yimou: choreographer of the beijing olympics. Interviewed asking what was the difference of being an event planner or a director: being an event planner was 100 times harder due to one aspect, you only get one shot to do the event. If client doesn"t want to change it, then okay but add in creativity as much as possible to keep it fresh and interesting: not crossing the t"s and dotting the i"s prior to an event.

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