HTT 622 Lecture 10: HTT 622 Wk 10 Notes
23 Mar 2017
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Push = internal drive vs pull = product attributes, bene ts, attractions. Interpersonal (social): in uence of family, friends, etc. Travel purchase process: need recognition, search for information, pre-purchase evaluation of alternatives, purchase, consumption, post-consumption evaluation. Thursday, march 23, 2017 (trip purpose (pleasure, vfr, business), geography, socio-demographics (families, education, occupation, age), psychographics, behaviour, product-related) Domestic market, often overlooked, but in canada makes up over half of travel. Inbound international travel can be considered an export to your country. Trip characteristics: bleisure (business x leisure, breakations lots of mini vacations rather than a long one, independent travel, authenticity, local, experiences, sustainability. Old (us, italy, england, france) vs new (emerging markets, growing middle classes) Exam review (week 11 in class, march 30th, 3hrs) M/c and short answers: 2 dmo roles: Community relations: tourism area lifecycle model. Exploration, involvement, etc, to rejuvenation (know how to describe each level: 2 bene ts of tourism for residents.
