ITM 100 Lecture Notes - Customer Retention, Enterprise Resource Planning, Customer Relationship Management

• School: Ryerson University
• Department: Information Technology Management
• Course: ITM 100
• Professor: Alec Cram

Document Summary

Information system: a set of interrelated components that collect, process, store, and distribute information to support decision making and control in an organization (via textbook) Transforming data into information (and maybe even knowledge) Data can be seen as raw numbers, figures, and facts (it is snowing outside) Information can be seen as processed data or data with meaning (if it is snowing, it will take me longer to drive to school) Knowledge can be seen as personalized information residing in the mind of the individual (each of the last five times it was snowing, it took 15 extra minutes to drive to school; i should leave a 9:00) Information systems can aid in delivering: operational excellence (e. g. efficiency, productivity, new products, services, & business models, customer and supplier intimacy (e. g. tracking customer preferences, competitive advantage (e. g. distinctive use of technology, survival.