ITM 700 Lecture Notes - Lecture 5: Barcode, Air Canada, Digital Transformation

• School: Ryerson University
• Department: Information Technology Management
• Course: ITM 700
• Professor: Shikui Wu

Document Summary

Article: digital ubiquity how connections, sensors, and data are revolutionizing. The digital revolution has been changing the concept of how businesses capture value and value creation itself. For more than a century general electric (ge) generated its revenue from selling industrial hardware and repair services. Ge faced the risk of losing high-level clients to non-traditional competitors. These competitors focused on shifting the customer value proposition from acquiring equipment to acquiring new efficiencies and benefits through analytics and algorithms based on data generated by the same equipment"s (lansiti & lakhani, 2014). In order to keep up with the competition ge focused on a multi-billion initiative project called the industrial internet . The company spent billion"s of dollars on adding digital sensors, connection to cloud based software platforms, and modern software development capabilities. Ge"s industrial internet is based on ubiquity of digital connectivity. Digital technology is a better choice then tradition business models due to three factors.