ITM 100 Lecture Notes - Lecture 7: Search Engine Optimization, Search Engine Marketing, Semantic Web

• School: Ryerson University
• Department: Information Technology Management
• Course: ITM 100
• Professor: Xiao Ping Zhang

Document Summary

Class 7: telecommunications, the internet, and wireless technology. Convergence: telephone networks and computer networks converging into single digital networking using internet standards: eg. Rogers and shaw offer voice service and internet access. Broadband: more than 90% of canadian internet users have broadband access. Broadband wireless: is technology that provides high-speed wireless internet access or computer networking access over a wide area: voice, data communication are increasingly taking place over broadband wireless platforms. Software-defined networking (sdn): functions of switches and routers managed by central program. Hundreds of local area networks (lans) linked to firm-wide corporate network. Various powerful servers: website, corporate intranet, extranet, backend systems. Clients linked through network controlled by network server computer. Server sets rules of communication for network and provides every client with an address so others can find it on the network. Method of slicing digital messages into parcels (packets), sending packets along different communication paths as they become available, and then resembling packets at destination.