ITM 100 Lecture Notes - Lecture 10: Social Shopping, Financial Services, Behavioral Targeting
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Itm 100 - e-commerce: digital markets and digital. E-commerece and the internet: the use of the internet and the web to transact business, digitally enable transactions. Currently, more than half off all mobile phone users access the internet using their phones. Key concepts in e-commerce: digital markets and digital goods in a global. Marketplace: information asymmetry, lower menu costs, dynamic pricing, disintermediation, digital goods. E-commerce revenue models: advertising, sales, subscription, free/freemium, transaction fee, affiliate. E-commerce marketing: long tail marketing, behavioral targeting. Social networking and the wisdom of clouds: most popular web 2. 0 service: social networking. Social networking sites sell banner ads, user preference information, and music, videos and e-books: social shopping sites. Swap shopping ideas with friends (kaboodle, pinterest: wisdom of crowds/crowdsourcing. Large numbers of people can make better decisions about topics and products than a single person: prediction markets: Peer-to-peer betting markets on specific outcomes (elections, sales figures, designs for new products)