ITM 100 Chapter Notes - Chapter 10: Web 2.0, Kijiji, Social Shopping

• School: Ryerson University
• Department: Information Technology Management
• Course: ITM 100
• Professor: Debashish Roy

Document Summary

Illustrates the difficulties many social networking sites have in showing a profit or monetizing: groupon is the largest social shopping site on the internet directed at local shoppers and merchants, groupon offers subscribers daily deals from local merchants. The catch: a group of 25 must purchase the coupon: the coupon is typically 50% off; groupon receives 50% of remaining revenue. Its closest competitor is livingsocial. com: groupon has more than 80 million customers and sends out an e-mail to everyone nearly every day, so far groupon has not reported a profit. It is unclear if groupon"s business model is sustainable for local merchants. E-commerce today: the use of the internet and the web to transact business, digitally enabled transactions, began in 1995 when advertisements were allowed, e-commerce continues to grow. In a few years, mobile phones will be the most common internet access device. Currently, more than half of all mobile phone users access the internet using their phones.