ITM 100 Lecture Notes - Lecture 8: Social Network, Mobile Computing
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The case consists of three internet titians- google, apple and facebook and how each company is fighting to have the most dominate internet experience for their customers. Each company has its unique characteristics which makes it stand out from its consumers but none of them have really taken over. Apple being known for their iphone, soft(cid:449)are"s, et(cid:272). has loyal (cid:272)usto(cid:373)ers and large amount of applications which can be purchased on the apple store. Google has its android devices, search engines and lastly facebook which has a total of nearly 1. 65 million users monthly. The main idea of this article is to explain how each company releases new products and service to gain competitive advantage and stay ahead of the competition. For example, in 2011 apple released siri which is a speech interpretation and recognition interface that gave it an advantage over other phone devices. Compare the business models and core competencies of google, apple and facebook.