ITM 102 Lecture Notes - Lecture 6: Mobile App, Ipod Touch, Apple Pay

• School: Ryerson University
• Department: Information Technology Management
• Course: ITM 102
• Professor: Franklyn Prescod

Document Summary

Case study google, apple, and facebook battle for your internet experience. Mobile devices are quickly overtaking the traditional desktop machines and are the most popular type of computing, with advanced functionality and universal internet access. More than half of people"s time is spent online using mobile devices. Apple, and facebook - are competing to dominate everyone"s internet experience in this new mobile world. Apple started as a personal computer company that expanded into software and consumer electronics. Apple continued to take mobile computing further with the iphone, ipod touch, and ipad. Today, it is the leader in mobile software applications with more than 2 million apps on its. App store, giving creators a competitive advantage over rivals. In 2011, it introduced siri, a search, navigation tool, and a personal assistant, providing recommendations from verbal command. Apple faces strong competition in both domestic and international markets like china.