ITM 102 Lecture Notes - Lecture 2: Search Algorithm, Pagerank, Mobile Computing

• School: Ryerson University
• Department: Information Technology Management
• Course: ITM 102
• Professor: Ted Rogers

Document Summary

Google"s (cid:271)usi(cid:374)ess (cid:373)odel al(cid:449)a(cid:455)s fo(cid:272)used arou(cid:374)d the i(cid:374)ter(cid:374)et/(cid:449)e(cid:271) i(cid:374)dustr(cid:455). Whe(cid:374) the company first started there were many other search engines that were in competition with google. However, google first showed signs of a lead when it came up with a new copyrighted search algorithm named pagerank. This search algorithm makes it, so the results are much better than the competition and that the better results are showed first. As time passed it branched off into the advertising business to provide services to businesses of all sizes. They do this by implementing their already successful search engine to advertise. This collaboration makes the advertising extremely flexible where it can be inexpensive or expensive depending on how the customer wants their search results to focus on. Apple"s (cid:271)usi(cid:374)ess (cid:373)odel fo(cid:272)uses o(cid:374) the (cid:862)centralized control of almost all aspects of its hard(cid:449)are a(cid:374)d soft(cid:449)are. (cid:863) their (cid:271)usi(cid:374)ess (cid:373)odel fo(cid:272)uses o(cid:374) tightl(cid:455) (cid:272)o(cid:374)trolli(cid:374)g all their produ(cid:272)ts.