ITM 102 Lecture Notes - Lecture 10: Web 2.0, Kijiji, Social Shopping

• School: Ryerson University
• Department: Information Technology Management
• Course: ITM 102
• Professor: Bob Hudyma

Document Summary

Week 11, chapter 10 - e-commerce: digital markets and digital goods. E-commerce and the internet: the use of the internet and the web to transact business, digitally enabled transactions. In a few years, mobile phones will be the most common internet access device. Currently, more than half of all mobile phone users access the internet using their phones. Key concepts in e-commerce: digital markets and digital goods in a global marketplace. Information asymmetry: lower menu costs, dynamic pricing, disintermediation, digital goods. Types of e-commerce: business-to-customer (b2c): retailing of products and services directly to individual customers (chapters. indigo. ca, business-to-business (b2b): sales of goods and services to other businesses (chemconnect, consumer-to-consumer (c2c): individuals using the web for private sales or exchange (kijiji) E-commerce revenue models: advertising, sales, subscription, free/freemium, transaction fee, affiliate. E-commerce marketing: long tail marketing, behavioural targeting. B2b e-commerce: new efficiencies and relationships: electronic data interchange (edi, private industrial networks (private exchanges, net marketplaces, exchanges.