ITM 102 Lecture Notes - Lecture 7: Stock Market, Missing Data, Order Fulfillment

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Data are raw facts that describe the characteristics of an event. Characteristics for a sales event can include a date, item number, item description, quantity ordered, customer name, or shipping details. Information is data converted into a meaningful and useful context. Information from sales events could include the best-selling/ worst selling items, the best/ worst customer. Granularity refers to the extent of detail within the data and information (fine and detailed vs. coarse and abstract). Coarse means its highly summarized data or information and fine means it contains a great amount of detail. Taking a hard look at organizational data and information can yield exciting and unexpected results such as potential new markets, new ways of reaching customers, and even new ways of doing business. Information varies at different levels, formats, and granularities. Individual knowledge, goals and strategies: departmental goals, revenues, expenses, entreprise revenues, processes and strategies.

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