ITM 707 Lecture Notes - Lecture 11: Apple Watch, Sales Process Engineering

• School: Ryerson University
• Department: Information Technology Management
• Course: ITM 707
• Professor: Sameh Al Natour

Document Summary

Industry competitors rivalry among the firms competing within an industry is high when it is expensive for a firm to leave the industry, the growth rate of the industry is declining, or products have lost differentiation. Under these circumstances, the firm must focus on the competitive actions of rivals to protect its own market share. Intense rivalry in an industry ensures that competitors respond quickly to any strategic actions. Facebook enjoys a competitive advantage in the social networking industry. Other sites have tried to compete with facebook by offering a different focus, either a different type of interface or additional ways to network. The processes that firms use to manage their operations and to lower costs or increase efficiencies can provide an advantage for cost focus firms. However, as firms within an industry begin to implement standard business processes and technologies often using enterprisewide systems such as those of sap and.