JRN 271 Lecture Notes - Lecture 5: Daily Active Users, Autocomplete, The New York Times
23 Dec 2017
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Jrn 271 : optimizing video for social media. Las vegas shooting story cbc: from cbc news website, http://www. cbc. ca/news/canada/manitoba/las-vegas-shooting-manitoba-reunion- Key story elements: reunion scene at the hospital, reporter voice-over, news footage from shooting, still images from shooting. Las vegas shooting story: facebook, length: 1:36, mostly one unedited scene, little effort to hide pans/zooms, more traditional broadcast story, length: 2:28, multiple scenes, edited footage, reporter"s (cid:448)oi(cid:272)e, more linear structure (i. e. chronological recap) Instagram: length: under a minute, o(cid:373)e edits, fo(cid:272)uses o(cid:374) ja(cid:374)"s i(cid:374)ter(cid:448)ie(cid:449, presented as vertical video. Key story elements: reunion scene at the hospital (facebook, youtube, insta, reporter voice-over (tv, news footage from shooting (tv) Interviews with principal subjects in hospital room (youtube, insta: cbs interview clip (tv, still images from shooting (tv) Primary social media platforms for video: different search/discovery algorithm, different content restrictions/requirements, different design layout/functionality, distinct pros and cons. Multiple ways to optimize including: different search/discovery algorithm, different content restrictions/requirements, different design layout/functionality, distinct pros and cons.
