LAW 122 Lecture Notes - Lecture 2: Corporate Social Responsibility, Marketing Ethics, Brand Management
19 Oct 2017
School
Department
Course
Professor
Document Summary
Ethical issues associated with marketing decisions: people in marketing indirectly directly with the public. Creating an ethical climate in the workplace: process of creating a strong ethical climate within a marketing firm includes having a set of values that guides decision making and behaviour. Influence of personal ethics: firms are made up of individuals, each with his or her own needs and desires. Marketplace: when one firm in the industry leads the way toward csr, its partners and competitors often have no choice but to follow or run the risk of being left behind. Framework for ethical decision making: framework for ethical decision making can help move people to work toward common ethical goals. Issue questions whether the results are going to be used in a way that might mislead or even harm public: one issue that might arise is way the data are collected.
