LAW 533 Lecture Notes - Lecture 7: Consumer Protection, Quebec French, Saputo Inc.
16 Sep 2016
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Chapter 7: csr, the retail fast food sector, and the law: 7-2: summary of the u. k judgment: justice bell. Libel: a published (written) false statement that is damaging to a person"s reputation; a written defamation. 1974 the first mcdonalds restaurant was opened in britain, woolwich. Mcdonald"s marketing portrays it brand image as: benevolent, community-based, family-aware, ever growing, green giant providing consistent quality, service, cleanliness and value. 1990 proceedings were started against steel, morris and 3 others an injunction restraining further publication. The 3 others apologized for the consent and left the case. Steel and morris say that the leaflet comments were fair comments and have the public interest (defense of defamation). This case caused mcdonalds to receive stigma. The issue of publication of the leaflet: Steel and morris were both apart of greenpeace and helped with the anti- Steel and morris denied that they published the leaflet. The publication was indirectly achieved by encouraging other groups to distribute it.
