NPF 562 Lecture Notes - Lecture 6: Kylie Jenner, Mass Society, Virtual Museum
14 Nov 2016
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Document Summary
Ideology: not a characteristic of texts themselves but of the ways they ar located and deployed in society. A particular way of understanding the world that makes things seem natural or inevitable. All texts are ideological because all texts make some claim about the nature of the world and how we should perceive, understand, and be in it. Understanding how power works in media practices is important but complex: media may be powerful but not omnipotent, people may recognize media duplicity but play along anyhow. Levels of analysis: media contexts: media people, media organizations, media industries. Who they are and what they do: the rules, practices, procedures that govern what we see, read, and hear, what we interpret when we see, read, hear is a different matter. Claims about reality and ideology: realistic theory of ideology. Ideology represents a false consciousness or false view of the world: phenomenal theory of reality. Ideology binds us to certain views of reality.
