MKT 100 Lecture Notes - Lecture 3: Green Marketing, Freshco, Cheung Kong Holdings

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Katie Lebel

Document Summary

Tools for instructors: learning objectives, annotated chapter outline with instructor"s notes/teaching tips, answers to end of chapter learning aids. Outline how the factors in a firm"s microenvironment influence its marketing strategy. Identify the factors in a firm"s macroenvironment and explain how they influence the overall marketing strategy. Identify important social and natural trends that impact marketing decisions. Chapter 3 will focus on micro and macro-environmental factors that influence a firms marketing strategy. These questions are the learning objectives guiding the chapter and will be explored in more detail in the following slides. The opening vignette shows how canadian tire, an icon in. Canadian retailing, has managed to not only survive but also to grow and successfully take on global giants from the us such as. Canadian tire"s understanding of its changing external environment and its ability to manage the changes and leverage its internal capabilities are the keys to its success and longevity.