MUS 505 Lecture Notes - Lecture 9: Philadelphia International Records, Altamont Free Concert, Olivia Newton-John

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300 000 people outside san francisco, ca on dec 6 1969 marred by violence. End of hippie era: altamont music festival, hell"s angels hired as security, 1 murder, 4 accidental deaths, documentary, gimme shelter, sympathy for the devil . The 1970s: rock, disco, and the pop mainstream: shift in priorities of youth audience from communitarianism towards materialism and conservatism following the relative failures of the hippie movement to reform society/end the war in vietnam. In the early 1970s rock music was the main source of profit for the music industry. 1961: fm broadcasting began in us, 57 fm stations. 1965: fcc ruling forced fm stations to play different music from am stations. 1967: rise of alternative radio and progressive fm rock: played longer songs, even entire albums, mix formats. 1970: 688 fm stations: aor: album oriented radio aimed at white males 13-25 eg bands.

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