RMG 100 Lecture Notes - Lecture 9: Data Mining, Private Label, Costco
5 Dec 2016
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Glo(cid:271)alizatio(cid:374) as (cid:862)large (cid:271)usi(cid:374)ess (cid:272)orporatio(cid:374)s o(cid:374) a glo(cid:271)al s(cid:272)ale(cid:863) (cid:894)lea(cid:448)itt 1(cid:1013)(cid:1012)3(cid:895) Ell the sa(cid:373)e thi(cid:374)gs the sa(cid:373)e (cid:449)ay e(cid:448)ery(cid:449)here (cid:894)lea(cid:448)itt 1(cid:1013)(cid:1012)3(cid:895) When is that good: when you want the same quality of the products. (cid:862)glo(cid:272)alisatio(cid:374)(cid:863)- homogeneity and heterogeneity are both critical to modern life (robertson 1995: banks (the same but they operate differently in each country) Flexibility and responsiveness as a counter to standardization and efficiency. Socially or environmentally friendly business models (berger 2002) Combination of national and local business conditions for competitiveness. Place small businesses and their local environment and business eco system. People interactions between people, personal relationships. Diversity: no need for massive spaces, encourage local innovation, employ data mining techniques using pos data. Walmart carries 60 types of canned chilli but only 3 nation-wide. Call ant and roach killer (cid:838)ant killer(cid:839) in norther states. Clustering as a compromise: walmart uses store templates rather than trying to manage 100,000 items across 5,229 stores (up from1,500 stores in 2006)
