RMG 101 Lecture 11: CRMG 200 Notes
13 Dec 2015
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Retailing is the set of business activities that add value to the products and services sold to consumers for their personal or family use. Retailing is the last step of the distribution process and accounts for 13% of employment in canada. A retailer is a business that sells products or services, or both, to consumers for their personal or family use. Vertical integration means that a firm performs more than one set of activities in the channel, such as investments by retailers in wholesaling or manufacturing. Backward integration arises when a retailer performs some distribution and manufacturing activities, such as operating warehouses or designing private-label merchandise. Forward integration occurs when a manufacturer undertakes retailing activities, such as. Cost of offering breadth and depth of merchandise and services. Providing an assortment of products and services: breaking bulk -a function performed by retailers or wholesalers in which they receive large quantities of merchandise, holding inventory, providing service and services.
