RMG 200 Lecture Notes - Lecture 4: Tonne

• School: Ryerson University
• Department: Retail Management
• Course: RMG 200
• Professor: Ken Wong

Document Summary

Factors deinition trade areas (ie, where people shop: accessibility o. Ie, outside of the gta without ttc: natural and physical barriers o. What would be the estimated annual sales that we can get if . Will i go to this shopping mall (or shop?: driven by two major factors o o. Based on the idea that the probability that a given customer will shop in a particular store or shopping centre becomes larger as the size (or attractiveness) or store grows and distance (travel time)