RMG 400 Lecture Notes - Lecture 1: Operating Expense, Software As A Service, Business Process

• School: Ryerson University
• Department: Retail Management
• Course: RMG 400
• Professor: Janice Rudkowski

Document Summary

Whether you are a retailer or supplier and regardless of the role you have in category management, you must have a strong understanding of the retail industry and environment and environment. Having this knowledge enables you to communicate more effectively internally with your peers and externally with your training partner. Consumers and shoppers have become more demanding, knowledgeable and selective over how they spend their hard earned dollars. As a result, retailers are seeing innovative ways to respond to this new reality. Driven in part by concerns over the economy, enabling advancements in technology, health and wellness interests and an overall increase in social consciousness, these issues are impacting both choice and shopping behaviour. Quality, value and convenience have become increasingly important in the perchance decision process. Store brands are growing at a fast. In many categories shoppers believe the quality is equal to or better then their national brand counterparts.