SSH 301 Lecture Notes - Lecture 3: Cultural Artifact, Fallacy, Operationalization
17 Oct 2017
School
Department
Course
Professor
Document Summary
Unit of analysis: a) individual; b) group; c) social artifact [ecological fallacy] Operationalization what you are measuring & how. Levels of measurement: noir: a) nominal; b) ordinal; c) interval; d) ratio. Unit of analysis (from where data is collected): who or what am i extracting data from: individuals: analysis of individuals (most common) Interested in person"s attitude and behaviour: ex: 12% of individuals cheat on exams, ex: 35% of canadians like , social groups analysis of groups. Include groups like families, cults, charities, gangs: 60% of families are headed by men , 15% of families are long-parents, 24% of charities are bogus, social artifacts analysis of things. Jokes, magazines, ads, art: ex: 30% of jokes are funny, ex: 10% of ads have racialized ads. Ecological fallacy: wrongly assume something about an individual when unit of analysis is social group .
