SOC 104 Lecture Notes - Lecture 9: False Consciousness, Naimans, Audio Visuals
Document Summary
Lecture 8 (february 9 th ): week 5. 20 multiple choice (. 5 marks each 10 marks) 10 short answer fill in the blank quotations (1 mark each) Ideology as contextual: an ideology is: a body of assumptions, ideas, and values that combine into a coherent world-view (naiman, 2012, pg. Compare to the dominant ideology and find ways to shoot it down dismissing idea. Find a way to trash that idea: start a curiosity as to why we believe that a welcoming idea. Identification with who you are and how you approach things. Finding certain elements that support the new idea. Involves actively seeking the willing cooperation of subordinate groups (rather than tricking them: hegemony is a constant struggle between groups and oppositional consciousness (o"brien and szeman, 2014, hegemony is process/system of tension. We all have the ability to distribute ideas through technology.
