Systematic study of social behaviour and human groups. The process of building our collective survival. It challenges taken for granted ideas, common sense, myths and social practices. It helps use see new ways of viewing the world. Sociologists must test and analyze each piece of information they use. The study of how we know what we know. We actively socially construct our knowledge about reality. Macro= large scale research global stats of some research. Assumption: society is a stable, orderly system. Societal consensus the majority of members share a common set of beliefs, values and behavioural expectations. Society as parts to a whole with each part having a function. These involve intended, recognized, consequences of society. Unconscious or unintended functions that may reflect hidden purposes of an institution. Conflict or tension between competing groups over scarce resources. Social change is often brought about through conflict. Awareness of relationship between an individual and the wider society.