SOC 202 Lecture Notes - Lecture 41: Naomi Klein, Transphobia, Culture Jamming
28 Oct 2016
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Document Summary
Aimed at advertising dominant messages in society. The practice of parodying advertisements and hijacking billboards in order to drastically alter their messages (klein, 1999, p. 280) Jams" or interrupts an existing or dominant cultural message. Message of buy this thing, here"s this product. Culture jam would interrupt this message (jam message and moment transmitted) and send a new one. Usually a taken for granted message, one that speaks the language of the status quo (dominant narrative) We don"t think about how the huge billboards and many advertisements affect us as we"re so use to it. Usually jamming the message at the moment of its reception (the logic of through") It wants to oppose consumer culture/ and culture, but it wants to do it through the very thing they are opposing. The jammer doesn"t like the message of smoking being cool.
